Formely named Froomsgate House, Fusion Tower is situated in the heart of Bristol City Centre, Rupert Street, BS1. The first of the Fusion Students properties to launch and comprised of 451 interior-designed rooms and amenitites that include 24/7 concierge, pre-drinks Event Space, Private Cinema and Gymnasium. Fusion Tower sets aspirational standards for student accommodation in Bristol. This marketing campaign consisted of multi-channel approach aimed at British and overseas students. My personal highlight of this project was the launch party, where property industry professionals from an array of disciplines were invited to party like a student and stay overnight to get the real student experience.
An Unprecedented Launch Event
We invited property industry professionals from a variety of disciplines to experience the Fusion Students concept. However this was no normal launch event...we took the unprecedented step to invite the entire guestlist to stay overnight in the newly built student rooms. The event was named "Live Fusion", and called on the guests to relive their yester-years and party like a student for one night only !
The guests enjoyed an evening of Fusion-inspired cocktails, catered food, live entertainment, music and student-style games.
Teaming Up with Cancer Research
On a dreary winter day, the brave people of Bristol and members of the Fusion Students team, abseiled 220ft from the roof of Fuion Tower to raise money for Cancer Research